.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand has actually onboarded Indian cricketer KL Rahul as a brand name ambassador and also a real estate investor in the business, it showed ETRetail.Without divulging the exact percent of risk the cricketer has taken, the company stated it is a significant and key investment.This cooperation intends to make use of KL's enormous attraction, especially one of youth and health and fitness lovers, to broaden Boldfit's reach into untrained markets and demographics all over India.Sharing concerning the brand name's growth plannings, Pallav Bihani, owner and also chief executive officer of the firm said, "We are actually going all-in on broadening our activewear and also shoes categories, which are readied to redefine the exercise market. These segments are our future growth engines." Currently, health and fitness as well as yoga add-ons drive most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C company attained an earnings of Rs 73 crore. With important projects and also this relationship, the company intends to reach out to an earnings of Rs five hundred crore through FY26. Founded in 2018, it presently offers over 1 crore customers each year as well as intends to expand this scope to 5 crore using this collaboration. Additionally, it is enriching its source chain framework to guarantee swift distribution as well as regular product availability.Looking onward, the D2C startup anticipates an eruption in online website traffic, social networking sites engagement, as well as much higher sales around our main types.
Posted On Aug 1, 2024 at 10:46 PM IST.
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